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To answer your question, my thinking is: look, if I'm going to spend that amount of money on a CELTA certificate, I want it to be the kind of school where my prospective employer looks at it and says "Oh yeah, I've heard of that school, and it's a very good one." It's very hard for me to believe that some schools don't have a better reputation than others. Before I plunk down my money, I want to know which schools have the best reputation.